Marketing Predictions made for this year to take advantage in real estate

When the year started, some people dared to predict some trends and technologies that were going to impact marketers this year. There are only 3 months left to this 2014 to end, do you think some of these strategies were followed? Do you think real estate investors can take advantages of this facts to improve their investments? Let’s check them out.

1. The consumer becomes the new content marketer: More brands were supposed to add more photos, video and other content from consumers and repurpose them for marketing campaigns. If you are in the real estate business you need to update all your listings constantly, upload videos and photos, you have to see the way to convince people to make business with you.  The Fact: Every time a consumer posts something on the web it is seen by 150 people. So, realtor, what are you waiting to start posting?
2. Brands weave a social layer across traditional advertising: Marketing teams amplifies the reach of TV and print campaigns by incentivizing viewers to post hashtagged content and running related social ads. Start with the #realestate #investments hashtags now!! The Fact: 44% of TV viewers use a second screen ½ the time they watch TV. Realtor: Attention to this!! 88% of marketers believe that integrated multi-screen   campaigns will become very important in the next three years.
3. Marketers connect the dots between email and social: Email and social are two powerful channels with a symbiotic relationship. In 2014, brands will use them in combination to build, target and convert audiences. The Fact: 70% of email marketers find product or prize giveaways to be an effective tactic for audience acquisition. Only 39% of email marketers use Facebook contest requiring fans to submit their own content but 60% rate it effective, so, what you need to start doing is using Facebook of course, but in a effcient way.
4. Brands run more frequent social campaigns: Social gives brands the freedom to launch content and campaigns on the fly. To stay competitive, you need to run frequent campaigns that engage multiple audience segments in different social media platforms to reach more clients.

Hope this post helps those people investing in the real estate business, if you need more info about this, just go to http://www.fciexchange.com for more information

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